Inside the jar
Four familiar things. One daily habit.
ANTIDUMB is a berry gummy in a jar that keeps score. The ingredients are ones people already recognise. The label says what they are. This page says why they are here.
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01
Creatine
The powder tub had a long run. Creatine is one of the most researched ingredients in sports nutrition, and it usually arrives with a shaker. Here it is a gummy you can leave on the desk. No scoop. No clump. No sink full of bottles.
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02
Omega-3 DHA
DHA is the omega-3 fat people mean when they talk about fish oil, and the most abundant omega-3 in the brain. The fish stayed out of the jar. The gummy did not need a spoonful of oil to make the point.
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03
L-theanine
L-theanine occurs naturally in tea leaves. Keep the tea if you like the wait for a kettle. The gummy is the part of the day that does not ask you to brew anything.
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04
Bacopa
Bacopa is a herb with centuries of use in Ayurvedic tradition. We are not retelling that history in a slogan. A measured amount goes in the gummy, and the full amount is printed on the label.
